The aggressive marketing strategy- Be aware of it .

 New Delhi: Charles refson founder of the cosmetics company Revlon famously said in the factory we make cosmetics but in the stores we sell hope. Any student of marketing knows that playing two-three emotions gets the best results to hope as in Revlon greed and fear.

 

 recently in November 2020 FOMO took center stage when software engineer Pradeep Punya accused whitehat junior and a tech company of unethical and aggressive marketing strategies and selling fake dreams to children and their parents saying that their young students like wolf Gupta and Ryan workers were fictional and that their huge salaries at tech giants such as Google.

 

This company's practices on almost every social media platform only to be sued by whitehat junior 20 crore rupees for defaming them notably the advertising standards council of India asci asked whitehead junior to remove five of their seven ads for misleading claims.

 

This is only one example, aggressive marketing is not a new concept and neither is it illegal though how close to the line you get is a moral issue also direct one-on-one selling is more prone to aggressive marketing as you have the undivided attention of your prospective client the timeshare industry.

 

  many fast-food chains also use tricks to falsely advertise their products like using fillers in their food items to make them look bigger in ads triggering greed use inedible products like glue instead of cheese or milk to make dishes look more appetizing and appealing or use cardboard and motor oil instead of flour and maple syrup .

 

however, the concerned authority in us FTC the federal trade commission does not have any laws prohibiting this because until and unless glue or motor oil is not in the final product being served to customers it's fine in 2009.

 

 An olay ad was banned by British advertising regulator asa for showing former model twiggy looking a lot younger than a rage at that time that's another case of hope graphical retouching was a routine practice till 10 years back until a backlash forced glamour magazine and fashion advertisers to minimize these touch-ups.

 

 maggie's healthy instant noodles were found to have monosodium glutamate msg and led in excess of prescribed limits where celebrities Madhuri Dixit Amitabh Bachchan and Priti zinta two faced firs for promoting products without verifying claims .

 

kfc's 2004 retracted ad claimed their chicken breasts only had 11 grams of carbohydrates and 40 grams of protein and that eating two of them was better than eating one burger king chicken whopper but there are some really stupid laws like the case of red bull's tagline red bull gives you wings claiming improved focus concentration and reaction speed but a regular consumer of red bull for 10 years took this too literally and sued red bull claiming i did not develop wings or show any signs of improved intellectual or physical abilities the company had to settle this frivolous case by agreeing to pay 13 million dollars including 10 dollars to every u.s customer who had bought the drink since 2002.

 

however, marketing aggressively to children may be stretching it a bit too far from Jan 2020 youtube stopped all ads in channels dedicated to children below 13 claiming they were too young to understand that they were being unduly influenced though children are anyway major influencers in the upper-middle-class families even deciding the make and color of cars, etc however education is an altogether different thing as right choices made early may make a huge difference later on.

 

There are lot of examples this type of marketing. Be aware of this type of product and save you and also your family.